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Event Details
Twitter For Business 101
with Laura "@Pistachio" Fitton
As Twitter takes off as a communications tool there are growing waves of enthusiasm and skepticism. Smart businesses are asking questions to understand how best to approach the microsharing opportunity.
- What does Twitter do?
- How is micro-sharing different from blogging or social networks?
- What can we use Twitter for?
- How do we reach our audience there?
- How do we govern Twitter use by employees?
- How can we measure success?
In this webinar, you'll learn and develop standards of excellence, authenticity and engagement that will answer the questions you have about starting to use Twitter for your business.
Who Should Attend:
Companies …engage more deeply with their consumers
and markets in strategic and powerful ways that microsharing makes possible.
Brands …develop dynamic and
engaging “behind the scenes” personalities, content, sneak-previews and other genuinely
engaging “teaser” content during the normal process of producing your product.
Executives …build your network, access better professional relationships, faster knowledge-sharing and leveraged problem-solving.
Hosted By
Pistachio Consulting Inc.
Laura "@Pistachio" Fitton is leading the charge of sussing out intelligent and productive business uses of emergent technologies like Twitter, where she is read by thousands of community members. The first to publish a white paper on "Enterprise Microsharing" (popularly called "Internal Twitter") she also writes for an runs the TouchBase blog and is an early beta tester of Seesmic and Qik.
She re-launched Pistachio Consulting in September 2008 to connect businesses to new ideas and innovations using all the tools of microsharing. Pistachio comprises the TouchBase blog (covering business use of microsharing), the TouchBase Link Blog (stream of Twitter and microsharing articles for businesspeople, wherever they are published), serves clients like Johnson & Johnson, Ford Motor Corporation, PeopleBrowsr, The Sister Project, Transplant-1 and CommuNteligence, and is writing Twitter for Dummies for Wiley publishing, due July 2009.
Learn more about Pistachio Consulting, Inc.
